AMP is the latest technology for increasing mobile engagement. It has been developed by Google, Twitter, and similar types of leading tech giants. If you’re thinking about knowing more about AMP or are not sure if you should use it, then this guideline can surely help you. In this AMP tutorial, I will discuss AMP, how it works, the benefits of AMP, and how you can enable it on your website. Let’s talk about the details.
What is AMP or Accelerated Mobile Pages?
AMP refers to “Accelerated Mobile Pages”. It’s one of the great innovations for serving fast web browsing for mobile users. It helps to load the static page of the website quickly. As mobile users are increasing daily. So, it very much needs to get extra visitors. On the other hand, Google is also giving priority to mobile users. With this in mind, Google has built this technology to serve smartphone users with better service quickly.
We believe it’s very tough to integrate AMP on our website. But it’s not true at all. It’s an easy process. If you use WordPress, then you will get a plugin for doing the whole work within one click. Though you have to do some customization for ranking quickly and I have discussed it A-Z in this AMP tutorial. If you are a newbie and want to start AMP for your website, then it will surely help you to taste AMP.
Why AMP or Accelerated Mobile Pages?
AMP helps the users to enter the web page quickly. But how it can assist mobile users? Generally, it doesn’t load the full website from the search engine; it opens the page into the browsers without loading all the files or web pages. For this reason, it helps the users to take the necessary information easily.
If you see Facebook or Apple, you will realize the matter easily. It opens any page or URL from their browser. For this reason, the users are not leaving them as well as it opens so fastly, though the technology is not free from them. You have to become their premium member to use it. On the other hand, Google has made it totally free, and you can use it on your website to do the same work in the search engine, and it’s so easy.
How Accelerated Mobile Pages (AMP) work?
With this in mind, it will create the website into a mobile-friendly web page. In reality, it converts the entire website into a mobile view without cache scripts. For this reason, it opens the webpage very easily. It helps the users to load the web page fastly. They get their necessary information without spending more time. With this in mind, Google is giving priority to this technology, and already Google is trying to rank better AMP-enabled pages.
Benefits of AMP or Accelerated Mobile Pages
Why Google or other search engines are giving more priority to ranking AMP web pages? There have some issues which count the search engine as ranking factors. For example,
- Google takes loading time as one of the ranking factors in the SERP. On the other hand, 65% of users are on Mobile, and they will be able to load the website within seconds by using AMP. With this in mind, Google is providing more value for the AMP-enabled webpage.
- Google will give more attention to mobile users daily, and then you will not get any chances to rank your web page without AMP. For this reason, it will be good to implement it today.
- As mobile users don’t wait more than 5 seconds for loading a web page, AMP can help you to increase the bounce rate. As visitors will be able to load your website fastly by using AMP.
- Google is showing the AMP-enabled page in the Google News carousel. That means, you are getting extra attention from the search engine and it’ll attract visitors as a brand and reliable website.
- At last, the web world will be more dependable with mobile users, and already they are getting more priority by all. With this in mind, it will be the right decision to join this technology.
In the same way, do you still have any fear of AMP? The first thing to remember, it has been developed and maintained by Google. So, Google will not do anything which can hamper the webmaster.
How to use Accelerated Mobile Pages (AMP) for WordPress website
As AMP is giving instant access facilities for all the websites in the search engine, why are you not using your website today? Oh yes! Are you using WordPress? No problem. Google and Automatic have made WordPress users easier to implement AMP. Do you know 58.6% of CMS website users are from WordPress? So, how can Google ignore them? Google has built a plugin to do the work very easily.
If you want to use AMP for your WordPress blog, follow the AMP Tutorial.
First step: Download the plugins from here and now install them. Try to install the latest version of AMP.
Second Step: Now it’s time to customize it to your need. For this reason, go to the general tab and upload the logo first. You should remember, that AMP creates separate pages for all your pages of you. So, you have to add the branding logo or footer credit again from this tab. You can also use particular branding colors of you, and you can add anything to the page which makes your user satisfied.
Third Step: Here is the notification area and you can select what kinds of notifications you want to get from AMP pages.
The fourth Step Are you in tension about adding ad code to your AMP page? This is the tab (Advertisement tab) where you can add any of the codes of AdSense or affiliate or other ads network.
Fifth Step: It’s a single tab, and you can add some special sections. For example, adding social icons, share buttons, or any other pages or posts.
Sixth Step: If you want to change any color of a particular area or if you can add the specific width of the page, you can do it from this Structured Data page.
Seventh Step: This is the CSS editor area, and you can add custom code to implement on your website. Generally, you can change the colors of the web page from here.
Eighth Step: You can also show custom menus on your AMP page. For this reason, this menu editor will help you to show the menu, and it will be different for PC users. Fantastic or not?
Ninth Step: You can also change things in the live mode, and it can help you to do the work by watching the preview. You will get it from Appearance<AMP.
Tenth Step: Repeat all the previous steps and check if you are missing anything and provide your readers with the taste of AMP on your website from now.
You will get more advanced functions in these plugins. For this reason, you have to explore and design the web page according to your needs of you. You can also try this plugin, but I get the best results and feedback by using the AMP plugins from Automatic.
How to check if it’s working?
Yes! It’s very important to check if the AMP is working fine for your website without allowing it to go live or submitting the page on Google to index. Notably, Google has built a tool for checking the website if it’s working or not. You can check your website from this link. You can also test the web page from here and it’s the official tool for checking the validity of AMP.
If you see everything is OK, then submit it to Google.
Can I show the Ads Code on the Accelerated Mobile Pages AMP web page?
Definitely. If you read the fourth step of customizing the AMP for WordPress, you will get this advertisement tab for showing your ads code in the amp pages. Even you can control the size and area of the visible area by this tab.
Will you recommend I use AMP or Accelerated Mobile Pages?
Of course. If you can do the above work by using the plugin, I’ll recommend it to use. On the other hand, you can take the help of experts in using it. Anyway, who doesn’t want to rank in Google, and who wants the readers not to visit him? With this in mind, I will tell you, that if you think about the future, then use the AMP without any hesitation.
Myths about AMP or Accelerated Mobile Pages
Someone asked if he uses AMP for his website, will it make the duplicate content problem? The answer is no. There was no problem with SEO. Google has developed technology by considering this. With this in mind, you can use AMP for better rank and provide a fast website for mobile users.
Trapping it up…
Now it’s the time to enter into the AMP technology. It’s a good practice to implement your site with the latest technology. On the other hand, it’s for the benefit of mobile users. There has no way to wait. So dear readers, if you want to get the maximum benefit from Google and want to provide a fast-loading website, then it’s time to join with the free AMP technology.
By all means, if you get this AMP tutorial helpful, then share it on your favorite social media and if you want to ask me anything about this, express it in the comment section. Thanks in advance. 🙂